American singer-songwriter and entrepreneur, will.i.am released a new collaboration this week in Paris. Before you start pulling up your iTunes account, you’ll need a whole lot more than $1.29 to snag this latest production. In fact, it’s got nothing to do with records. The 39 year old was asked by luxury carmaker Lexus, to join them in a promotional campaign for their new, Lexus NX. Not only will he help promote the brands crossover into compact, turbo-charged cars – will.i.am got to designed his own limited edition version as well.
The event took place this week in Paris during Fashion Week. The one-off NX 200t F SPORT made it’s appearance among spotlights, fanfare and of course, a DJ set by the Grammy Award winning singer/producer himself.
Speaking about the collaboration, Alain Uyttenhoven, Head of Lexus Europe said: “Working with will.i.am to produce a bespoke take on the NX has been a fantastic experience. We were immediately struck by his passion to take the aggressive and bold design of the NX F SPORT to a whole new level. The striking design of the NX has already captured the imagination of customers worldwide and will.i.am’s bespoke take extends the car’s captivating personality and character in a new direction that embodies his unrivalled creativity and vision.”
Speaking about the special edition SUV, will.i.am said: “When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you? I’m honored to be launching my bespoke Lexus NX F SPORT in Paris –this car is super fresh and incorporates my personal style. My point of view is the best kind of design will encourage other people to interpret that design.”
Lexus released details about the limited edition NX, which included the expected over the top sound system, will.i.am’s willpower logo embroidered seats and one crazy set of cameras:
As can only be expected for a multi-platinum selling artist, the audio system inside the sports SUV is premium. It features a Lexus NX 10-speaker Pioneer Surround Sound System, consisting of 16cm speakers in the front and rear doors and a set of 6.5cm speakers mounted in the instrument panel.
Embroidered with will.i.am’s globally renowned #willpower logo, the modified leather seats provide the perfect viewpoint to appreciate the Lexus NX innovative central console and custom-built steering wheel. The musician has even specified luxurious Nappa leather and brushed aluminum floor mats.
One of the most innovative features of will.i.am’s bespoke NX is the ability to capture panoramic photographs and video footage whilst driving. Built into the customised body kit are four 180° interconnected camera lenses. The media that is captured can then be displayed on the smartphone screen of the driver or passenger, instantly via Bluetooth.
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Photos: Lexus NX F Sport @DANIEL HARTZ / Lexus Launch Event @2014 Getty Images
Will.i.am Collaborates With Lexus On New NX Sports Car
American singer-songwriter and entrepreneur, will.i.am released a new collaboration this week in Paris. Before you start pulling up your iTunes account, you’ll need a whole lot more than $1.29 to snag this latest production.